Monday, 10 November 2014

Originality In Logo Designing

Logos represent the identity of any organization; it is the symbol that people look up to & relate it to the products that they stand for. But what happens when different organizations are represented by identical logos? Such situations generate complexities & doubts in the minds of the people, who might finish up purchasing the wrong product. Herein arises the issue of logo theft. Logo theft takes place when organization blatantly copies the logo design of another organization (probably a famous). Such conscious attempt on part of the concerned person might actually cost immense losses to the concerned organization. One time the copied logo is out in the market, people will instantly compare it to the erstwhile logo design as well as a negative impression of the new organization would be effected. This would adversely affect the prospect of any new business & might even lead to its fall.

Originality in logo designing can set new trends for others to follow. Perhaps, they don't require any professional opinion for this. Of late, they come across the term, 'X-factor', being applied in  every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something matchless, unseen, innovative or original. Originality is the mantra of success but its path is not overtly embedded with roses, when takes in to account the innumerable logo designs surrounding us.

There is yet another hindrance to original logo design creation. Logo designers often tend to repeat subconsciously a number of their earlier designs or might even recreate a design that they had seen somewhere. An inverted swoosh might remind us of the Nike logo, while a straight yellow line reminds us of a famous Credit Card company. On a bigger point of view, lacs & lacs of minds can be thinking of the same design, which they deem original in the coursework of the time of beginning. A designer might be musing over his 'original' design but to his dismay, may find that design to have already been in existence. It is not always simple to judge whether a design is original or a copied version. An established business firm might be thinking to launch its 'original' logo but that logo design might be owned by a tiny business organization. Trouble is, unless & until the logo is introduced to the world, cannot gauge its authenticity.

Hence, creation of an original logo design ought to start with single thought: "The design must be in existence." This point of view can work wonders to generate an innovative & original logo design as it makes the designer strive harder to touch new horizons of creativity. It ought to always be recalled that there is no unalterable rule to originality. Designers ought to always keep in store some variations of their logo designs. This would let them make speedy changes in case they come across some distant similarity with any other logo design.

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